Best SMO Training in Delhi, India by Experts


SMO – Social Media Optimization

  • Introduction to Social Media
  • Social Media Strategy

Facebook

  • Latest trends
  • Knowing Profiles, Places, Groups and Pages
  • Social media and communications strategy
  • Frictionless sharing
  • Facebook Connect (Like, Share, Comment)
  • Facebook Pages (Creating, Managing, Retention)
  • Facebook Apps
  • Measuring and Monitoring
  • Facebook page Insights
  • Advantages and challenges
  • Pages (Dos & Don’ts)

LinkedIn

  • Introduction to LinkedIn
  • Creating the right profile & settings
  • Increasing reach and visibility
  • Answers, messaging & testimonials
  • Company Pages
  • LinkedIn Groups

Twitter

  • Introduction to Microblogging & Twitter
  • Use for reputation, promotion, sales, conversing, listening, research
  • Business examples: E-commerce, Support (listening & responding), PR, Image
  • Tweeting (Responding to others, RT, HashTags, Direct Messages)
  • Who to follow
  • Twitter Lists
  • Twitter Account Promotion
  • Advertising – tweet for pay
  • Searching tweets and user
  • Twitter Demographics
  • Measuring Influence
  • Twittiquette
  • Tracking Code

YouTube

  • Online video – content is king
  • Viral, films and brand
  • Social sharing, comments and reviews
  • Getting an audience
  • Creating and managing an account
  • Promoting Youtube Videos

Google+

  • Setting Social Objectives
  • Social Strategies & Tactics for Google+
  • +1 & Sharing
  • Integration with your site
  • Promoting on Google+ using Pages
  • URL Shortening Tools

Pinterest

  • Pinterest Brand Profile
  • Relevant Boards & Pin creation
  • Followers & Following
  • Pin Likes, Re-pin, Commenting

Online PR/News/Reputation Management

  • Introduction to Online Press Releases
  • Handling the Press – The Golden Rules
  • Successful Marketing and PR Strategies
  • Introduction to Online Reputation Management
  • Ensure Your Customers Defend You From a Bad Review
  • Responding to Negative Reviews
  • Reducing Negative Reviews
  • Making Popular Brand

Blogging

  • Blogs Creation
  • Blogs Submission
  • Blogs Promotion
  • Blogs Sharing
  • Blogs Weekly Postings
  • Blogs Commenting

Google Analytics

  • Analytics Setup
  • Installation Techniques
  • Campaign Tracking & Analysis
  • Interpreting Essential Website Data
  • Advanced Segmentation
  • Custom Reporting
  • Advanced Filters

Highlights

  • SMO Tools
  • Live Projects
  • 100% Job Assistance
  • FREE Telephone & Email Support
  • Resume Sending
  • Monthly Social Media Report
  • Monthly Traffic Report

Download Course Curriculum